Online Advirtisment

http://www.ebaumsworld.com/pictures/view/1042920/
This is a Converse ad for sneakers. The ad consists shows a bald man with tattoos wearing the product, the sneaker, as a shirt. The ad is mostly without color providing an apparent dramatic affect. Personally, this ad works for me as the audience because of its creativity. The ad is imaginative and artistic. As a consumer and an audience for this ad I think it is the originality that makes it stand out. The intended audience is most likely teenagers or younger adults who value uniqueness. The tattoos and sleek design appeal to the individuality and ingenuity that the intended audience would value. I think the claim is clearly stated with the design of the ad. The layout and general idea of the ad is implied. The design of the shoe as a shirt supports the product being sold. The composure and vision of the man is symbolic to the artsy vibe of the ad.